Award-winning singer and songwriter Maranda Curtis partners with the Adrienne Wilson Liver Cancer Association to fight liver cancer
NEW YORK, February 15, 2022
Public service campaign and town hall of the multicultural health care marketing group “Love Your Liver” encourages early detection and treatment in the African American community
NEW YORK, February 15, 2022 /PRNewswire/ — Award-winning gospel and worship singer-songwriter Maranda Curtis lends its voice to promote liver cancer prevention in the African American community. The acclaimed music artist has teamed up with Blue Faery: The Adrienne Wilson Liver Cancer Association to create a new Public Service Announcement (PSA) campaign and live stream with doctors and experts on Saturday February 19 at 1:00 p.m. ET in partnership with the National Black Church Initiative (NBCI) for faith communities titled “Love Your Liver”. The campaign and livestream aims to educate about the importance of liver cancer screenings, which can help at-risk populations catch and treat cancer in its early stages.
Within the African-American community, liver cancer is far more deadly than for the American population. In fact, in 2019, chronic liver disease was the eighth leading cause of death for non-Hispanic blacks aged 45 to 64. Often, liver cancer develops due to hepatitis C, which is twice as common in the black community compared to the general population. Hepatitis C is the main risk factor for hepatocellular carcinoma (HCC), the most common type of liver cancer in American adults. However, in recent years, researchers have discovered that early interventions can make all the difference in saving lives.
“I’m proud to lend my voice to the ‘Love Your Liver’ campaign to encourage African Americans to stay diligent about liver cancer screening,” said curtis. “I am grateful to the Blue Faery: Adrienne Wilson Liver Cancer Association for the opportunity to promote a cause that is essential to the well-being of the African-American community.”
Since its launch 20 years ago, Blue Faery’s mission has been to prevent, treat and cure primary liver cancer, in particular HCC, through research, education and advocacy. Andrea Wilson WoodsFounder and President of the nonprofit created the organization in memory of her sister, Adrienne, who died of stage IV liver cancer at the age of 15. One of the main goals of the organization is to help educate people about the risk factors for liver cancer and to encourage early detection.
“Over the past few years, scientific research has shown how important early detection is for people with liver disease or cancer. With liver cancer more aggressively targeting the African American community , it is even more critical that this community receive regular screenings,” said Woods. “We are so grateful to Maranda for their partnership on the ‘Love Your Liver’ campaign and are confident that their assistance in this effort will save lives.”
Maranda released her debut single in 2012 and has continued to grow her fan base over the past decade with her denominational hits. His powerful new album DIE TO LIVE will be released on February 18, 2022.
For more information on the Love Your Liver campaign, visit https://loveyourliver.us. To know more Maranda Curtis’ life and music, visit https://www.iammaranda.com/.
The Love Your Liver campaign is supported by Eisai, Exelixis, Merck, AstraZeneca, Bristol Myers Squibband Genentech.
On Maranda Curtis
Born and raised in Miami, Florida.to the reverend WS Curtis and Mrs. Darlene Curtis, the fourth of seven children, Maranda quickly finds singing a source of comfort. Maranda had the opportunity to share the stage with gospel artists such as Pastor John P. Kee, kurt carr, Praise of Youth, and more. Known for her melodic tones and natural flow in worship, Curtis continues to soar as a leading voice in the gospel music industry. As a lead singer, Maranda’s characteristic sound has been featured in various musical projects, and the audience has understood her sound very well. Maranda lives by the belief, “Worship is not a skill, it’s a way of life!” To learn more about Maranda Curtisvisit https://www.iammaranda.com/.
About Blue Faery: The Adrienne Wilson Liver Cancer Association
Founded in 2002, Blue Faery’s mission is to prevent, treat and cure primary liver cancer through research, education and advocacy. Blue Faery’s Hepatocellular Carcinoma (HCC) Patient Education Brochure is free for patients, families and healthcare providers. To meet the needs of HCC patients around the world, Blue Faery’s website is translated into ten languages, including Chinese, Hindi, Korean and Spanish. Blue Faery hosts an online liver cancer community for patients and carers and awards an annual prize to recognize researchers who have made a significant contribution to the advancement of scientific knowledge in the diagnosis, treatment, prevention or understanding of primary liver cancer. For more information, visit https://www.bluefaery.org/.
Adrienne Wilson Liver Cancer Association
Candace Sandy/ [email protected] / 646-298-5506
W&W Public Relations
Jacinda Chen / [email protected]
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SOURCE Multicultural Healthcare Marketing Group