How Amber’s tragic death at just 25 helps save other women from cancer


A charity established in memory of a beloved Sunderland woman has launched a new campaign to encourage local women to attend their cervical cancer screening if they are eligible.

Amber’s Law was created by Amber Rose Cliff’s family in 2017 when she died of cervical cancer at the age of just 25.

With Amber’s birthday falling on January 8 and Cervical Cancer Prevention Week beginning on January 17, the association has partnered with local businesses to get the message out: ” smears save lives ”.

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Darren Cliff is Amber’s father and alongside Amber’s Law volunteers he has led the campaign for the past five years to raise awareness of this “hidden killer” and to preserve Amber’s legacy.

Darren’s partner Kay Attle, 34, from Hartlepool, has been a driving force behind the Teesside charity.

She said: “When Amber was 18, she started to experience the symptoms associated with cervical cancer. So she went to see her GP. As she was under 25, she couldn’t to undergo this important Pap (smear) test, after three years of visits she went for a private smear test which had been booked by her father which led to her diagnosis.

“Unfortunately, it turned out that she had been developing numerous cancerous tumors in her cervix for several years and despite treatment, the cancer spread to her lymph nodes, throat and lungs.”

Amber Rose Cliff died on January 8, 2017 at just 25, the age at which she would be eligible for cervical cancer screening.

January also marks Cervical Cancer Prevention Week, which runs from January 17 to 23. Amber’s Law is launching its new campaign to place A5 stickers in public places in the North East.

They have teamed up with local bars and businesses to display these stickers on the bathroom doors so women can clearly see the message.

The stickers carry the slogan “Pap smear tests save lives” and list common symptoms associated with cervical cancer: unusual bleeding, pain in the lower stomach or pelvis, and discomfort during or after sex. sexual.

Amber’s Law’s latest campaign poster ahead of Cervical Cancer Prevention Week

By teaming up with the national charity Jo’s Trust, they are encouraging women to attend their smear test after statistics showed that one in three people did not show up at all.

Kay added, “Of course, covid has made dating a lot more difficult for a lot of people, but these numbers were staggering and really shocked us.

“I know it might seem embarrassing and a little awkward to take your smear test, but it could ultimately save your life!” Yes, you might feel cold and uncomfortable for about 20 seconds, but if you feel like you don’t need to attend your screening, I invite you to read Amber’s story. “

Amber’s Law has gained national recognition over the past five years, most notably TV promoting Lorraine Kelly and former Prime Minister Theresa May shared Amber’s story in Parliament.

Kay, the youth health and wellness worker, hopes Amber’s story and campaign both during Cervical Cancer Prevention Week and throughout the year may be the driving force needed for change.

Kay said: “One of the main hurdles now is campaigning against the proposed change in Wales where they want to increase the test gap from three to five years, a lot can change in three years let alone five years and we are completely against it.

“Women in the UK are incredibly lucky to have access to a free NHS smear test and I really encourage all eligible women to attend their screening – I assure you there is absolutely nothing to to fear!”

For more information on cervical cancer, Amber’s story, and how to raise awareness, visit

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